Your website is your digital storefront, and it's important to make sure it's up-to-date and meets the needs of your target audience. Here are ten things to consider when updating your website in 2023:
User experience (UX) is everything.
People should be able to easily find the information they need on your website and navigate it without any difficulty. Make sure your website is well-organized and easy to use on all devices, including desktops, laptops, tablets, and smartphones.
Kill the sliders
Sliders are often used to showcase multiple products or services on a single page, but they can be difficult to use and can lead to missed opportunities. Instead, focus on creating individual landing pages for each of your products or services.
Start with a promise to solve a problem
What problem do you solve for your customers? Make sure your website clearly communicates your value proposition and how you can help people.
Bring whitespace back
Whitespace is the empty space between elements on your website. It's important to use whitespace effectively to create a visually appealing and easy-to-navigate site.
Provide fewer choices
Don't overwhelm your visitors with too many choices. Instead, focus on highlighting your most important products or services and make it easy for people to take action.
Put strong calls to action in a number of places
Tell your visitors what you want them to do, and make it easy for them to do it. Use clear and concise calls to action throughout your website.
Build more landing pages
Landing pages are designed to convert visitors into leads or customers. Create landing pages for each of your marketing campaigns and make sure they are relevant to the needs of your target audience.
Create hub pages
Hub pages are central pages on your website that link to all of your other relevant content. This helps users find the information they need quickly and easily, and it also helps improve your SEO.
Consider mobile first
More and more people are using their smartphones and tablets to access the internet. Make sure your website is mobile-friendly and easy to use on all devices.
Assess load speed for pages
A slow-loading website will frustrate your visitors and damage your reputation. Use a tool like Google PageSpeed Insights to test your website's loading speed and make necessary improvements.
If you're unsure where to start, consider working with a professional web development agency. They can help you assess your website's current state, develop an improvement plan, and implement the necessary changes.
At Aronson Hecht Agency, we specialize in helping businesses create and maintain high-performing websites. We can help you with everything from UX design to SEO to security. Contact us today to learn more about our services and how we can help you improve your website.