we are aha

Our History

aha! is a team of digital marketing experts, all based here in the United States, a fact we are very proud of. Unlike many firms that have off-shore employees to perform web design and other services, our team is all here in the USA.

Having worked for clients such as Anheuser Busch, Chase Bank, Häagen-Daz, and Titleist, to name a few, Jeff Hecht, President, and his lifelong friend, Phillip Aronson (retired), have been building brands for organizations here in the United States and abroad, from local, small businesses to major international enterprises. 

We started as Clikz Design and rebranded years ago as aha!. We sold the business in 2023 to a client that loved our work. After 18 months the new owner and Jeff Hecht mutually decided to part ways. Jeff then purchased the assets of the firm, including all clients and the logo, and continues to service his clients with the highest standards.  As a result, aha! is now aha! A new company but the same dedication to serving our clients.

The aha! team is continually growing, and we are proud to call Wayne, NJ, our home. We are a full-service digital advertising agency offering a strategy-first approach while continuing to provide creative marketing solutions to our diverse clientele.

Please give us a call or send us an e-mail! Or, if you prefer, feel free to stop by and visit…fresh coffee is always available!

Our Logo

aha logo

it all started in 1984

A good logo is simple, appropriate, practical, communicative, and evergreen. 
In 1984, Arthur L. Hecht had an aha! moment when he founded and created Arthur Hecht Associates and the aha! brand. In 2012, Jeff Hecht, Arthur's son, founded his advertising and marketing agency, now known as aha! 


In 2019, we brought back that aha! moment in Arthur's memory with our branding and use his original logo for our company. We continue his legacy of fine graphic design/advertising and communication in everything we do here at aha!