How to Create a Content Strategy for Social Media
How to Create a Content Strategy for Social Media In social media’s early days, it was enough to simply post and wait for replies to come streaming in as everyone viewed your content. However, now it’s more challenging than ever to stand out among the millions of pieces of content shared daily or even every…
What’s Up With ChatGPT?
What’s Up With ChatGPT? Everywhere you turn, you might hear about the phenomenon of ChatGPT, but do you know what it is? Where did it come from? Read on to learn about ChatGPT, including what it is, where it sources its information, and how to use it. You’ll also learn about the drawbacks and warnings…
Simple SEO Tips for Your Next Blog Post
Simple SEO Tips for Your Next Blog Writing blog posts and writing for SEO purposes are two skills that may seem worlds apart. However, you can write a blog post that is both SEO friendly and interesting for your readers. Read on to learn some simple tips you can follow for your next blog post.…
2023 Data Privacy Laws
As a website owner, it is important to stay up-to-date on privacy laws in order to protect your business and your customers. Recently, three states have passed new privacy laws that may impact your website: Virginia, California, and Connecticut. In Virginia, the Consumer Data Protection Act went into effect on January 1st, 2021. This law…
Stock Images – A Good Idea For Your PPC Marketing?
Stock ImagesA Good Idea For PPC Marketing? In the world of PPC marketing and content creation, it can be challenging to get your ads noticed. It’s especially true when advertising on social media. Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get…
Holiday Posting: Is It Worth Your Precious Time?
Holiday Posting : Is it worth your precious time? The holidays present new opportunities to reach and engage your audiences. But are holiday-themed posts just a bunch of humbug, or can you leverage these holidays to drive growth and engagement? The short answer – yes! Many may view holiday posts as unrelated content or ‘fluff’…
Does Blog Formatting Really Matter?
Does blog formatting Really matter? Blogs can help establish immediate trust between brands and their consumers and positively influence sales. In fact, business websites that regularly post to their blogs produce an average of 67% more monthly leads than those that don’t blog. Blog formatting will affect the SEO success and user experience for your…
I Sell B2B, Why Should I Invest in Social Media?
B2B marketing is much different than B2C and the strategy needs to be unique as well, this does not mean that you the channels used or the marketing opportunity of social media need to be.
Increase Discoverability with SEO
Increase Discoverability with SEO When it comes to digital marketing, search engine optimization or SEO sounds like a magic word. In fact, content is key, and SEO is the process of making sure your content, including copy and images, is compatible with search engines. However, when starting your own business or blog, it can be…
Why Every Small Business Should Use Google My Business
Why Every Small Business Should Use Google My Business As a small business that provides local services, your customers typically gravitate around your place of business and make search queries based on location. Therefore, it is important that when conducting a local search, your business appears at the top of the search results. In fact,…
How To Increase Revenue With Retargeting Marketing
How To Increase Revenue With Retargeting? In today’s age, customers are bombarded with content everyday. They need on average to see a brand ten times before checking it out. It becomes therefore harder and harder to stand out from the crowd and catch the attention of potential buyers. The customer journey is longer and purchases…
Post-Launch Essentials for Website
Post-Launch Essentials for Website You’ve sat through the planning meetings, gone through the must-haves and all the reviews, and your website is finally ready for take-off. Finally, you can sit back and watch the web traffic pour in and sales skyrocket. Not so fast! Launching a new website is a big step in building your…