Need A Brand?
In order to communicate the persona of a company to its prospective audience, a brand needs comprehensive, cohesive messaging. It is the base from which we build on. If a company’s foundation is not strong, its vision, ideals, values, and uniqueness come toppling down.
Brand Development Process
Begin with Visual Identity
A logo should be clean and simple. Your logo is essential to branding, however, it does not just define your brand… It includes so much more. All forms of communication/advertising platforms, whether they be print, web, radio, TV, social media, or digital marketing, are part of communicating your messaging.
Set the Tone
A company’s identity/logo sets the tone for the viewer. It’s the face of your company. It’s a visual mark that speaks volumes without saying a word. It is truly the first point of emotional contact with one's customers. A company mark/logo generates an emotional response for the viewer. It’s a visual calling card.
Build a Persona
Incredibly important and often overlooked is the personality behind the logo. The logo communicates who you are and what your brand intends to do.
- Who are you talking to?
- What do they think about you?
- How do you want them to feel?
- What will make them feel the way?
- What promises can you deliver?
A good brand tells a story.
Stories that resonate in a consumer's mind and heart are the thoughts that become reality in their days and lives.
Life is about the experience. A successful brand communicates consistent messaging that is meaningful and memorable. It makes one feel connected; connected to their product and/or service and connected to one another. In a sense, a brand is a community.
We help companies identify who they are, who they want to be, and more so, what they want to become. We help direct and guide our family of clients to communicate what makes them or their products special and how that special, and unique persona becomes the essence of who they are to the world.
Professionals that will boost your brand value.
Our agency offers a broad scope of logo and graphic design services aimed at increasing your brand visibility. aha! experts are committed to building brand identity strategies that will lead your business straight to the top of the game.
Our team of skilled specialists performs comprehensive marketing research to deliver first-class graphic solutions that help businesses stand out in a crowd of competitors. We are trained to deal with different kinds of obstacles, from targeted advertising and market research solutions to amazing graphic designs for any industry. Our team is familiar with all relevant aspects of successful branding.
At Aronson Hecht Agency, we strive to be laser-focused when it comes to superior visual solutions, looking for ones that will entice the clients to take specific actions in your favor. Our digital branding company gurus believe that a strong brand presence is an integral part of a good brand. We adhere to the philosophy that our clients should get the most value for their money.
SEE SOME OF OUR WORK
What is digital branding and why does your business need it?
Digital branding is all about establishing your company’s story and its presence in the digital space. Today, digital branding is the key to developing a meaningful connection with your prospective customers.
When it comes to logo design, we know that it all starts with a great first impression. An original logo is the heart and soul of your business, and you would like it to deliver the right message to your target audience. It becomes a recognizable icon for your business; it becomes your brand.
At Aronson Hecht Agency, we are putting all efforts to come up with fresh and innovative solutions to satisfy our clients’ branding needs and wants. Our digital branding experts maintain the philosophy that there are no two same companies. That's why we take the time to understand the unique needs that our clients have and the challenges they face.
Once the strategy is in place, we can execute with Social Media Marketing (SMM), Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Each of these tools are designed for your company and your target audience. We choose social media channels (i.e., Facebook and LinkedIn) based on your target. We use the right tool to accomplish the task at hand.