CLIENT Dr. B's Longevity Raw Pet Food
DATE June 2018
SERVICES PROVIDED
- MARKETING SERVICES
- CORPORATE IDENTITY
- E-COMMERCE WEB DESIGN
- PRODUCT PACKAGING
- BRAND MANAGEMENT
- MULTI-SITE DESIGN
- POINT OF SALE DISPLAYS
- SIGNAGE/FLOOR GRAPHICS
- EXHIBIT/TRADE SHOW BOOTHS
- VIDEO CONTENT PRODUCTION
- PAY PER CLICK ADVERTISING
- PROMOTIONAL ITEMS
The Goal
Longevity conveyed a need to scale up and enhance their web presence and marketing campaigns while redesigning the brands look and feel and launching an e-commerce shop that reflected the company’s personality. Make no bones about it… Aronson Hecht Agency developed a custom Shopify experience visually centered around the mantra “Raw made Better.” AHA! utilized intense colors, bold typography, paired with friendly pets to create a warm, fun, and fuzzy experience.
Stopping advertising to save money is like stopping your watch to save time.
- Henry Ford
Challenges, Goals, & Solutions
Shipping truly raw frozen pet food means wonderfully healthy food for our pets but an absolute confusing mess when it came to setting up shipping logistics. AHA! worked with Longevity, Shopify, and third-party application providers to develop multiple shipping choices which ultimately resulted in Longevity to set up a smart and scalable shipping plan that would be quick, convenient, and easily navigated.
GOING FORWARD
After developing and launching the Longevity Raw Pet Food website AHA! has continued to work with the client to create marketing materials not limited to printed matter of all kinds, Video Productions, Product Packaging, Dr. B recently added Cat food to his raw menu. Presently, we are developing the branding and website for their New Jersey-based veterinary business, Longevity Holistic Veterinary Center to include four new centers by 2020.