How Much Do Google Service Ads Cost?

Google Local Services ads operate on a pay-per-lead model, with the cost per lead varying depending on the industry and geographical market. Leads can range from as low as $5 to as high as $139. On average, businesses can expect to pay approximately $30 per lead.

In general, most businesses within the same market and vertical are subject to uniform lead costs. There are certain exceptions to this rule, which I may delve into in a future post.

The list below will give you some idea as to the cost per lead with Google Service Ads. It's worth noting that the prices will vary for your area and will change as competition increases for your vertical. The cost below is for Atlanta, GA (we have an office there) as of the date of this writing.

  • HVAC – $24 - $36
  • Plumber – $21 - $32
  • Electrician – $15 - $23
  • Garage Door – $15 - $23
  • Locksmith – $10 - $15
  • Carpet Cleaning – $22 - $33
  • House Cleaning – $19 - $29
  • Criminal Lawyer - $80 - $120
  • Family Lawyer - $93 - $140
  • Pool Contractor - $24 - $36

To find out the cost and availability in your area Click Here

Jeff Hecht

Jeff Hecht

Jeff is the Founder and Managing Director of the Aronson Hecht Agency. He grew up in the advertising industry at his father's' agency. He has over 40 years in sales and marketing experience. Jeff brings that experience to every client and every project we work on.