CLIENT Modern Leather Goods
DATE June 2020
- Brand & Corporate Identity
- Corporate Website
- Search Engine Optimization
- Content Marketing
- VIDEO CONTENT PRODUCTION
- SOCIAL MEDIA MARKETING
Modern Leather Goods is a family-owned business that provides repairs on all leather products. Although they have been in business for over 75 years, they were losing potential clients to competitors that had an extremely strong e-commerce presence and brand presence. Our goal was to make (MLG) Modern Leather Goods, the go-to leather repair company by creating a new and upscale image that would communicate a more modern, user-friendly, visually impactful customer experience. This fresh new look would put MLG on the map and make them more desired and assessable, enabling them to grab more of the market share and surpass competing companies.
Building The Concept
aha! focused on creating a logo and website that would represent the owner’s vision in a new, modern, and impactful way. The purpose of the new visual identification was to communicate and convey a strong, meaningful, and memorable identity that would represent how MLG is perceived in the fine leather repair arena. Their current customer base was aware of their excellent customer
service and now it was time to transfer and expand their new brand experience digitally. Additionally, the website rebranding would reposition them to obtaining more of the high-end segments in and around the New York Metropolitan area as they provide leather repair services on many upscale designer products.
Challenges, Goals, & Solutions
Originally, customers faced issues when trying to gain an accurate price while describing over the phone what needed to be fixed. aha! implemented a video chat feature on the website which allows the customer to interact directly with the owners in order to have their item priced and repaired as close to its original state. The video chat component enables both Modern Leather Goods and their customers to assess and price more accurately…no surprises! Additional services were added such as curbside pickup, and a location/map section that provides customers with directions to locate MLG based on their present location.
aha! will continue to improve and build on Modern Leather Goods' brand by expanding their customer-base through SEO, pay-per-click advertising, social media marketing, and various digital marketing practices.
We will also add new testimonials and continue client relations.