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EMAIL MARKETING DONE RIGHT
Email marketing is still one of the most cost effective digital marketing channels, and it's getting smarter. We look at the latest developments in this segment and review 10 of the top players to help you find the right solution.
Email marketing without monkeying around.
Email Marketing Capabilities
Email Suppression
Using suppression, clients can choose not to target certain users if they feel they do not need to receive a certain email send.
CRM-Based Suppression: you can send over a list of emails from their CRM database of people they do not wish to send an email to.
Order-Based Suppression: if you are sending multiple emails, you can also choose to exclude people who received a previous email.
Meet Elizabeth
Elizabeth just purchased an AC system from you for her home. If you wish to send an email to your customers about a new air conditioning special, you can exclude Elizabeth since she’s already made a recent purchase.
Matchbacks
Matchbacks are THE surefire way to measure ROI and ROAS through Targeted Email. Just send over a list of your customers around 30 days after a send and we’ll match your current customers with the people who received our send!
Remarketing Drop
Frequency is key to any marketing campaign and with Targeted Email’s Remarketing Drops, we can deploy a second email for you.
Depending on goals, we can remarket to the following:
- People who opened the email
- People who didn’t open the email
- People who clicked the email
- People who didn’t click the email
- Anyone who received the previous email