Welcome to the Small Business Guide to Website Design.
Your website is the foundation of your online marketing presence. All other channels should drive traffic back to your site, so it's essential to create the most effective website possible.
Good website design is more than just creating a visually appealing site. It's about creating a site that has a solid foundation and is optimized to help you achieve your business goals.
A well-designed website will help you:
- Rank higher in relevant search results
- Get discovered by potential customers
- Provide a superior user experience for visitors at all stages of the customer journey
Table of Contents
BASICS OF DESIGN
When you hear the words "website design," what should you think of?
Most people think of fonts, colors, and images. But that's only the surface. Website design is much more than that. It's about creating a highly functional site that drives conversions.
A well-designed website is one that:
- Is easy to use and navigate
- Is informative and engaging
- Is optimized for search engines
- Is visually appealing
But the most important thing is that a well-designed website is one that achieves your business goals. Whether you want to generate leads, increase sales, or build brand awareness, your website should be designed to help you achieve those goals.
So, when you think of website design, think bigger. Think about the user experience, the conversion funnel, and your overall business goals. Then, work with a designer to create a website that will help you achieve those goals.
Building for structure, not style
A website is not a field of dreams. Just because you build it, does not mean people will find the site on search engines. It is crucial to incorporate SEO into the very core of your There are steps you can take to incorporate SEO into the very core of your site. This is the kind of design that ensures you rank on that first page of search results and get the greatest reach for your site.
BUILDING FOR SEO
We have seen absolutely beautiful websites that are well structured but do not perform for the owner because they did not implement SEO. There are steps you can take to incorporate SEO into the very core of your site. Done properly, SEO can ensure that you rank on the first page of search results and get amazing reach to those looking for your product or service. Do understand this is a process that takes time to build.
Building trust is a foundational step in attracting potential customers, and upholding that trust is the linchpin for transforming one-time clients into loyal advocates. Crafting a website that reflects your company's integrity, reliability, and commitment to security is the pathway to surmounting the challenge of trust.