UX design

Welcome to the Small Business Guide to Website Design. 

Your website is the foundation of your online marketing presence. All other channels should drive traffic back to your site, so it's essential to create the most effective website possible.

Good website design is more than just creating a visually appealing site. It's about creating a site that has a solid foundation and is optimized to help you achieve your business goals.

A well-designed website will help you:

  • Rank higher in relevant search results
  • Get discovered by potential customers
  • Provide a superior user experience for visitors at all stages of the customer journey

Table of Contents

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UNLOCK

BASICS OF DESIGN

When you hear the words "website design," what should you think of?

Most people think of fonts, colors, and images. But that's only the surface. Website design is much more than that. It's about creating a highly functional site that drives conversions.

A well-designed website is one that:

  • Is easy to use and navigate
  • Is informative and engaging
  • Is optimized for search engines
  • Is visually appealing

But the most important thing is that a well-designed website is one that achieves your business goals. Whether you want to generate leads, increase sales, or build brand awareness, your website should be designed to help you achieve those goals.

So, when you think of website design, think bigger. Think about the user experience, the conversion funnel, and your overall business goals. Then, work with a designer to create a website that will help you achieve those goals.

website design

AVAILABLE GUIDES

10 THINGS TO CONSIDER ABOUT YOUR WEBSITE IN 2023
5 TOOLS EVERY BUSINESS OWNER NEEDS TO CREATE A WEBSITE THAT WORKS WONDERS
How to Build a Website that Generates Leads
Website Mistakes Businesses Often Make
Seo performance

AVAILABLE GUIDES

Building for structure, not style
10 REASONS WHY PEOPLE DON’T TRUST YOUR WEBSITE

10 REASONS WHY PEOPLE DON’T TRUST YOUR WEBSITE

5 TOOLS EVERY BUSINESS OWNER NEEDS TO CREATE A WEBSITE THAT WORKS WONDERS
10 THINGS TO CONSIDER ABOUT YOUR WEBSITE IN 2023
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Building for structure, not style

A website is not a field of dreams. Just because you build it, does not mean people will find the site on search engines. It is crucial to incorporate SEO into the very core of your There are steps you can take to incorporate SEO into the very core of your site. This is the kind of design that ensures you rank on that first page of search results and get the greatest reach for your site.

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Generating trust

Building trust is a foundational step in attracting potential customers, and upholding that trust is the linchpin for transforming one-time clients into loyal advocates. Crafting a website that reflects your company's integrity, reliability, and commitment to security is the pathway to surmounting the challenge of trust.