Your website is often the first point of contact between potential customers and your business. That's why it's important to make a good first impression. Unfortunately, many businesses make common mistakes on their websites that can drive away potential customers.
Not having a clear call to action
What do you want visitors to do when they come to your website? Do you want them to sign up for your newsletter? Request a quote? Make a purchase? If you don't have a clear call to action, visitors are more likely to leave your website without doing anything.
Having a cluttered and outdated design
Your website should be visually appealing and easy to navigate. If your website is cluttered and outdated, visitors will be less likely to stay on your website and learn more about your business.
Not having mobile-friendly design
More and more people are using their smartphones and tablets to access the internet. If your website is not mobile-friendly, you're missing out on a large potential customer base.
Not using search engine optimization (SEO)
SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). If your website is not optimized for search engines, it's less likely to be found by potential customers.
Not having a content strategy
Your website should have informative and engaging content relevant to your target audience. If your website doesn't have high-quality content, visitors are less likely to stay on your website and learn more about your business.
Not tracking your website's performance
It's important to track your website's performance so that you can see what's working and what's not. You can use analytics tools to track things like website traffic, conversion rates, and bounce rates.
Not updating your website regularly
Your website should be updated regularly with fresh content and new information. If your website is outdated, visitors will be less likely to come back.
Not being secure
It's essential to make sure that your website is secure. This means using a secure connection (HTTPS) and keeping your website's software up to date. If your website is not secure, visitors are less likely to trust you with their personal information.
Not being accessible (ADA Compliance)
Your website should be accessible to everyone, including people with disabilities. This means using accessible design principles and technologies. If your website is not ADA-compliant, you're missing out on a large potential customer base. The Supreme Court has ruled that a website is a place of public accommodation and needs to accommodate those with physical or visual disabilities.
Not having a plan for maintenance
Your website needs to be maintained on a regular basis. This includes things like backing up your website, fixing broken links, and updating your website's security. If you don't maintain your website, it's more likely to experience problems.
By avoiding these common website mistakes, you can create a website that is effective and generates leads and sales for your business.
At Aronson Hecht Agency, we specialize in helping businesses create and maintain high-performing websites. We can help you with everything from UX design to SEO to security. Contact us today to learn more about our services and how we can help you improve your website.
